This week’s design share is Moxie Sozo, a creative agency based in Boulder, Colorado.
The studio does all kinds of development, design and marketing work, including brand identities, content strategy, packagingdesign, and website design. My mind is on a lot of food brands and design lately because of an upcoming campaign for City of Hope, and among Moxie Sozo’s portfolio work are some vibrant, entertaining examples of food branding/design.
Icelandic Provisions (Traditional Icelandic Skyer)
Skyr is categorized as a yogurt, and this brand is my current favorite to eat. Typically the color blue is not a color used for food and beverage, because blue in food indicates deadness or other negative connotations. Here, Iceland Provisions’ primary brand color, blue, together with the contrasting white space hint at the refreshing hilly environment from which it originates and helps convey ‘light’ and ‘clean’ which is what this skyr tastes like. And the fruit illustrations are so cute.
These are some crazy looking illustrations. The ferocity of the characters contrasted with what is typically a soothing and peaceful-feeling object (matcha tea) is startling, definitely stands out and is unforgettably intriguing. Staring at it, I wonder, “But why?! Is that what my face will look like when I drink this matcha?” I guess I’ll have to try it to find out.
Good Day Chocolates (Chocolate with Supplement)
There are a lot of great chocolate packaging designs out there, but the best part about this one is the interaction with the character of the package, using only illustration and paper. Honestly, it’s a little creepy, but it feels more alive. … which probably adds to the creepiness. It’s so fun.
This week’s sign-off is AI Earth Summit, run by AI LA — Artificial Intelligence Los Angeles, a community where “we explore artificial intelligence, machine learning, and other frontier technologies, and the impacts they will have on humanity. We acknowledge that AI is influenced by both art and science, and that human concerns outweigh technological ones.”
I’ve attended a few AI LA events where experts and professionals in various fields relating to AI design/development, along with any relevant theme like the environment or social issues, share what’s going on lately, their own perspectives, possibly discuss their research, and so on. It can be very educating, exciting in terms of what the future might hold, and uplifting when discussing what kind of positive outcomes may occur.
Hope you enjoyed!
– Jane