Dex Protection - Product Catalog

Print Design.

Besides the provision of some product photos and written copy, everything in this product catalog was designed by myself. After organizing and creating assets myself to see what I'm working with, I set up page templates and arranged column layouts for the pages with more content and better read. Mindful of a target audience consisting mostly of 30-50 year old business-minded men, I established look-and-feel to be masculine and plain and simple to read, while maintaining Dex Protection's branding style by sticking to select typefaces and colors used also in the website and other promotional faces or items.

Software used: InDesign, Photoshop (photo editing).